Asking repeat givers

Thursday, December 3, 2009
As you know, my family is involved in Great Strides each year. We have had a good amount of success for small-timers. However, I've reached a delima. As I prepare for the Carlsbad Half Marathon, I find myself wondering about asking people who donated to this year's Great Strides to donate to the upcoming half marathon.

Now, I've only had this happen in one case. I'm doing my best to keep that from happening on a grand scale. I'm trying my best to ask people who didn't, or probably won't, give to the Great Strides campaign. But is that a good attitude? Are people on your donor lists generally willing to give more than once a year to your campaigns? Or do you keep the different projects separate?

I'd love to hear your comments. Thank you for the help!


Story Teller said...

I don't think you should have any problems asking folks for both. Especially if you are asking them now for the Marathon - it's still 2009 and many folks are looking at their end-of-the-year giving anyway. If you ask them now they will think of your GS asks as their 2010 donation.

Dan said...

I'm so glad you wrote this! Thank you very, very much for this encouragement. I like the thought of the end of year tax savings and I plan to use that to my advantage!